One thing you can count on when working with fashion labels is the staggering rate at which styles change and, with them, how the branding needs to keep up with emerging trends and niche markets. With their deep roots in both gothic fashion and dystopian fantasy, introducing steam styles to the line was a natural evolution for Lip Service. As they moved deeper into steampunk, their visual branding needed to move with them. In planning promotional pieces for the World Steam Expo, we used their iconic dagger skull to craft clockwork and Victoriana styled buttons, as well as flyers with an elegant burnished metal background and cogs alongside the gothic/Victorian division’s Blacklist tree to bridge their clean, modern branded look with the traditionalist visual style of steampunk.

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