FASHION/LIFESTYLE PROMOTIONAL COPYWRITING – “WE WANT” CAMPAIGN

In preparation for their 25th anniversary, Lip Service decided to compile a coffee table book of their history, and enlisted our help in issuing a call for submissions to be used in a chapter dedicated to self-proclaimed “Lippy Addicts”. To keep the frequently-posted requests engaging, and gather more submissions from fans, we put together the We Want campaign, an ongoing call for submissions tailored to suit the brand’s irreverent style.


We Want Your Love:

want-love

We want your love. But, if you can’t commit to sending a whole story for our book, can you at least tell us you love us?
You know you want to …

We’re dedicating an entire chapter to Lippy Fans and Addicts in the upcoming Lip Service “25 Years of Original Cult Fashion” coffee table book, and we want you in it! Is that too much to ask?

Just tell us in 1 or 2 sentences why you love Lip Service and, if your lines are charming, you may just find yourself snuggled up inside the pages of our sexy new book … and we know you want that!
Maybe a photo too? … Please? … For old times?

We Want Obedience:

want-obedience

We want obedience. But, if you cannot behave you should offer your submission to our new book.
We’re dedicating an entire chapter to Lippy Fans and Addicts in the upcoming Lip Service  Coffee Table Book
“25 Years of Original Cult Fashion.” We want your stories, memories and pictures or, if you prefer a quickie, maybe you can just tell us why you love us!

Come on, you know you want to …
Give us what we want.
Submit to Lip Service

We Want Revolution:

want-revolution

We want revolution, but will take your evidence of rebellion against boring fashion for our book, for now.

We’re dedicating an entire chapter to Lippy Fans and Addicts in the upcoming Lip Service “25 Years of Original Cult Fashion” coffee table book! We need your stories, memories and pictures!

Our 25 year revolution of style will be published!

Companion webzine post/article:

Still want to be part of our 25-year history but fear the commitment of a full story?

Want to get in there for the Lippy Addicts chapter of our “25 years of Original Cult Fashion” coffee table book, but don’t want the heavy commitment of a full story? Well, we love you anyway and want to give you the opportunity to give us what can only be described as the booty-call of 25 years submissions.

Yeah, that’s right. We’re ready to be a sucker for your best lines, let you close the deal, and charm your way into our sexy upcoming book.
But there is just one catch … you have to tell us you love us.
Yeah, that’s right. And we don’t just want you to say you love us. We want you to tell us WHY. Come on, we’re not a total push-over, otherwise you’d never respect us in the next 25 years.
That’s all we ask of you. Send us an email with one or two sentences that sum up why you love Lip Service, and you might just find yourself snuggled up in the pages of our big, roomy book. Include a picture in your favorite Lippy gear, and that will most certainly help seal the deal. We think you’re up to a few moments of commitment to show us how you really feel. You know you want to say it.

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