When it was time to launch a site redesign for the Lip Service web store, we needed to create a design to promote it through the company’s email newsletters and social media channels. This new site represented a new branding campaign with a minimal, modern and dark tone. We selected a photo that represented the brand’s style and attitude and added a secretive element to the visual design, giving their subscribers and followers a sense of exclusivity. The final result is a design that gives the brand a high-end fashion sensibility and gives the user motivation toward action.

Leave a Reply

Your email address will not be published. Required fields are marked *