Email Campaigns

Email Design: Overview

We have extensive experience designing and producing custom HTML email newsletters and promotions. We served as the brand and design management team for The Original Cult (the parent company for the Lip Service and Kill City apparel brands) for nearly six years, putting together 2-3 emails every week for both brands, for the retail division as well as the wholesale.

We created a wide variety of original designs for these weekly emails, using a base template for the basic layout (header, footer, products) and we created a custom visual theme for each email. Both brands had a wide range of collections and style groups, and we featured a different one every week, so each email needed a unique look, while maintaining the visual branding that customers would easily recognize.

We’ve also developed email designs and campaigns for smaller projects. You can see the full selection of our email design work below.


Lip Service stylegroups featured include Division LS II, Tokyo Trix, Never Mind the Mohair, Hoodlumz, Desensitized, Circuit City, Millennium Moon, Erotomechanics, Technocracy, Cyber Sniper, Fash-ist Fishnet, Vinyl Classics, Liquid Sky, Dead-Nation, Prissy Punk, Fetish Alliance, Widow: Black Ice, Gangsta Pranksta, Apocalyptic Fur, and Warbird.

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Email Design: Lip Service 2013

Email design by Plastic Hassle for twice-weekly newsletters by Lip Service clothing retail and wholesale divisions. Stylegroups featured include Vinyl Classics, Prissy Punk, Liquid Sky, Occult, Warbird, Step in Time: Winchester Emporium, Let it Ride, Sidewinder, In Remembrance of, Widow: Black Ice, Rock-n-Roll Jeans, Spike It, Doll Face, and Tokyo Idol .

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Email Design: Lip Service 2012

Email design by Plastic Hassle for twice-weekly newsletters by Lip Service clothing retail and wholesale divisions. Stylegroups featured include Fetish Alliance, Apocalyptic Fur, Hoodlumz, Costume Vault, Hyper Intelligence, Technocracy, Gangsta Pranksta, Widow: Eye of Ra, Widow: Black Ice, Rock-n-Roll Jeans, Return of Faded Suspect, X-Rated, Fashion Victim, Disco Killer, Looks that Kill, Vinyl Classics, and Occult.

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Email Design: Lip Service 2011

Email design by Plastic Hassle for twice-weekly newsletters by Lip Service clothing retail and wholesale divisions. Stylegroups featured include Millennium Moon, Dead-Nation, Immortal Coil, Service Menswear, In the Clear, Rock-n-roll Jeans, Hyper Intelligence, Looks That Kill, Fash-ist Fishnet, Wax Trax, Autopsy, Plaid Paradox, Costume Vault, Pin Me Up, and Broken Promises.

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Email Design: Lip Service 2008-2009

Email design by Plastic Hassle for twice-weekly newsletters by Lip Service clothing retail and wholesale divisions. Stylegroups featured include Division LS II, Tokyo Trix, Never Mind the Mohair, Vinyl Classics, Desensitized, Cybertronic Ragdoll, Fash-ist Fishnet, Return of the Thunderdome, Rock-n-roll Jeans, Gangsta Pranksta, Institutionalized Stretch Twill, Starfucker Fishnet, Psycho Circus: Act II. Zip Service, and Operation: Replicant Scanning.

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