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Lip Service Website
By Mich Fisher | March 1, 2008
After months of planning, design, and collaboration with the database team, the new Lip Service website is live at last! So, also at last, we can formally announce here that we are the new WebMasters (or in my case WebMistress) of Lip-Service.com and show you what we’ve been doing for the past few months without detracting from the actual site launch.
To provide a bit of background, Lip Service is one of the most well-known and respected niche clothing manufacturers in the industry. They had a website, but it had not been updated in quite a long time. We visited them to talk about something else entirely and, after a few conversations, wound up working closely with the database programmers and Drew Bernstein (the owner, founder, and all-around groovy cat) to completely update, streamline and improve everything about the site and e-commerce operations. We created the new concept and look, while adding new customer-friendly functionality and streamlining the existing site features. We’ve also added a rather ambitious blog-style community and features page with articles, photo features and video we’ve produced, as well as customer-driven features such as a jukebox and photo contests.
The first sample I’ve included is the Home page, a flash animation introducing the new navigation, based on Lip Service’s five style divisions.
[ CLICK IMAGE TO VIEW ]
The next sample is one of the division pages. The old site had navigation which involved an unwieldy drop-down menu to go to individual style groups in the collection. We improved the experience by using a large view screen to preview groups with a roll-over which makes it easier for shoppers to select preferred styles from the online catalog. We also added a features bar, which shows community information as well as videos premiering on the site. The other main site feature we added is the Soundtrack, which plays songs submitted by the community and promotes emerging bands in various genres of interest to Lip Service customers.
[ CLICK IMAGE TO VIEW ]
Below is the Style page, which provides details about individual garments in the collection. Here, we’ve given a larger area to view the styles, as well as an additional view window. Future improvements, including a Zoom feature, are in the works.
[ CLICK IMAGE TO VIEW ]
The last sample is the front page of the Community and Features section. The page itself is an extremely tweaked blog we created using WordPress, with rotating flash callouts and a host of articles and features. At present, we provide all content for the blog, including videos, behind the scenes photo journals and extras such as downloadable wallpapers (which will be included here in different posts).
[ CLICK IMAGE TO VIEW ]
Topics: Clean / Corporate, Flash / Motion Design, Rock / Industrial / Goth, Web Design |
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